Bing and Klout Get Together in Search

Scott Lambert


What was once a simple influence measurement site has become much more influential itself over the past few days after forming an alliance with Bing. Now Klout scores are adding a new dimension to people's searches on the search engine as part of a package of measures designed to make Bing a better place to build up a profile.

“Search is one of the most common ways that information about you is discovered by other people. Snapshots on Bing enable anyone who signs up on Klout to verify and manage how they appear in Bing search results, based on their public social network profiles,” a Klout spokesperson said in the site’s blog.

Snapshots are designed to make it quick and easy to find information about a person or a particular subject. When a user searches for someone who is on Klout, Bing will bring up that person’s Klout score, which is a number based on the amount of attention that is paid to their social media interactions and the type of people who pay them attention.

It will show which topics Klout considers them to be influential on and which social networks they have linked to. It will also display their public LinkedIn summary and two of the most influential moments from their Twitter and Instagram histories, chosen from a selection that they will have had the opportunity to review in order to avoid any potential embarrassment.

The advantage of this relationship to Bing is that it will enable the search engine to encapsulate useful information about ordinary people much as it does information about celebrities. The advantage to business people is that it will make it easier for them to raise their own public profiles and connect the different types of work they do. For instance, a man who achieves personal popularity on Instagram or becomes known as an expert in a particular area of discussion on Twitter can have this directly connected to a LinkedIn profile focused on business, helping in turn to direct people to a website or directly to stores.

Anybody who has both a LinkedIn account and a Klout account can start building a Snapshot after connecting the two. Snapshots are also useful as they make it easier to clarify who’s who when several people have the same name by bringing together several social profiles.

For more information on how to build up personal profiles and connect them to business activity, call Xcellimark.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Social Media

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