New Look Bing Adapts To Devices

Scott Lambert

has a brand new logo and if you keep an eye on the search engine over the next few days, you will notice that the logo is not all that has changed. This will be all the more apparent if you are looking at it using different devices. The new version is designed to display quite differently on traditional computers and across different types of mobile device, creating a user experience that is smoother and making it more accessible overall.

This adaptation to different devices marks a fresh approach for the search engine and may be a sign of things to come at others. As mobile devices have proved stubborn about their own ways of doing things, with many users seeing this as a positive thing, it has become increasingly difficult for software designers to come up with systems that work across them all; the more complex the system, the more difficult this is. The Bing approach allows for more flexibility and is designed to make each version easier to update in future.

For businesses engaged in search engine optimization, this means that information may be displayed slightly differently across the different devices. This could affect the optimal approach to the crucial first two lines of text on a webpage and could potentially affect the best approach to meta tags; therefore, it will be important to keep an eye on all the different versions as they continue to evolve.

The new Bing design also contains a page zero, which the search engine creates automatically from a search query as it is typed, bringing up a set of popular search options that are easily clickable to save time. Where available, a short snippet of information about the subject also appears. This is intended to speed up user access to information and also provides a useful list of keyphrase targets for search engine optimization marketers to aim for.

Bing search results pages have also been adjusted so that social data – the material that tells users what their friends have been looking at – now appears underneath the main results instead of at the side. This is part of what has enabled the improved mobile device versions and it means that there is one area where no adjustment is necessary. It also means that social data distracts less from information that marketers can more easily influence.

For advice on how to do this and make the most of the new look Bing, call Xcellimark at 888-318-3950 ext 211 to speak with an internet marketing consultant today.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: SEO

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