Xcellimark Develops Website for DirectBuy Conference

Nancy Lambert

Celebrating their 40th anniversary, DirectBuy is holding the 2011 International Sales & Service Conference in Washington D.C. and has partnered with Xcellimark for a 3rd year to redesign and develop their conference website.

Customized Programming Makes Online Registration Possible

Prior to last year’s conference in Dallas, DirectBuy and Xcellimark entered into discussions about setting up an online registration process for individuals and groups attending the conference.

Utilizing the Opensites Web Development Platform, Xcellimark tailored a database module to work exactly the way DirectBuy needed, exceeding DirectBuy’s expectations with customized programming that captures information based on multiple, inter-dependent criteria. All attendees register online with a streamlined process, even though the registration process is different depending on the person or group registering.

DirectBuy 2011 International Sales & Service Conference

Simple User Interface Allows Automated Check-Ins

The check-in process was another activity that needed improving. During conversations with DirectBuy last year, Xcellimark discovered that the database structure they used did not allow them to “check-in” people at the actual event, forcing event staff to download and update Excel spreadsheets manually at the end of each day.

Xcellimark took the initiative and developed a simple user interface that provides logins to event staff, allowing them to quickly and easily check-in individuals and groups attending the conference as they arrive.

Portable Device-Friendly Website

In addition, understanding the tremendous growth in mobile Internet users (predicted to be 1.7 billion by 2013), this year, Xcellimark updated Directbuy’s conference website for its 2011 event to allow attendees to view the website and register and check-in from multiple portable devices. The overall increase in productivity for DirectBuy has been a tremendous help to the company and to the success of the conference.

Contact Xcellimark to find out how a web-based solution can help your company increase productivity, increase leads, or improve your overall image.

Nancy Lambert

Written by Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HUG members improve their marketing and increase their sales.

Topics: Company News

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