5 Common Mistakes Businesses Make in Online Marketing - Part 5

Nancy Lambert

Over the last few weeks, you've read about the common mistakes businesses make online and how can you avoid them. To start at the beginning of the series and learn about other mistakes, click here for Mistake #1. But today I'm going to wrap up the series for you by discussing Mistake #5, so let's dive right in!

Mistake #5 – Implementing a Solution Without Ongoing Testing and Optimization to Ensure Maximum Return on Investment

Many times companies launch an Internet Marketing campaign and then hope for success. They’ve put their best effort forward pulling together the campaign, coming up with great ads, and developing landing pages that are sure to convert.

If they’ve done it right, they should be successful.

But how do you know that it’s as good as it can be? How do you know if you can do better?

The key to real success is first coming up with a great strategy, implementing the strategy, tracking real results (conversions, not simply visitors), and then testing new ideas against the original strategy to see if you can continue to improve your results.

Ongoing testing is crucial to knowing if you have the right strategy or not. Ongoing testing helps you to think outside the box and try new ideas that just might improve your overall results. And ongoing testing is the key to truly maximizing your conversions.

Ready, Set, Go

Ok, so now that you are aware of the pitfalls that many businesses can fall into and how to avoid them, get started on marketing your business today on the Internet. It’s the most fertile ground out there to help grow your business.

Not sure where to start? Xcellimark will be glad to help.

Nancy Lambert

Written by Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing and Training as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HubSpot User Group members improve their marketing and increase their sales.

Topics: Conversion Optimization

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