5 Common Mistakes Businesses Make in Online Marketing - Part 3

Nancy Lambert

Last week I talked about Mistake #2 – Failure to develop a winning online strategy. This refers to businesses jumping into online marketing without fully thinking through their goals and objectives. Because of that, most of them fail to develop an online strategy that will help them reach their goal.

Today I’m going to talk about Mistake #3 so you can learn how to effectively communicate your value proposition to your potential customers.

Mistake #3 - Failure to Clearly Articulate Why Someone Should Do Business with You Instead of Your Competition

You’ve probably heard people talk about value propositions in the past, but have you thought about the value proposition for your company?

Clearly defining and communicating your value proposition to your potential clients helps motivate them to do business with you.

So what is a value proposition really? It’s simply a statement that clearly states why someone should do business with you instead of your competition. What does your company offer that will compel someone to do business with you over everyone else.

It’s worth taking the time to determine what makes you different from your competition and then finding a way to clearly articulate that to your visitors.

We'll talk about another mistake that can be potentially hazardous to your company on Thursday so stay tuned.

Nancy Lambert

Written by Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing and Training as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HubSpot User Group members improve their marketing and increase their sales.

Topics: Inbound Marketing

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