5 Common Mistakes Businesses Make in Online Marketing - Part 3

Nancy Lambert

Last week I talked about Mistake #2 – Failure to develop a winning online strategy. This refers to businesses jumping into online marketing without fully thinking through their goals and objectives. Because of that, most of them fail to develop an online strategy that will help them reach their goal.

Today I’m going to talk about Mistake #3 so you can learn how to effectively communicate your value proposition to your potential customers.

Mistake #3 - Failure to Clearly Articulate Why Someone Should Do Business with You Instead of Your Competition

You’ve probably heard people talk about value propositions in the past, but have you thought about the value proposition for your company?

Clearly defining and communicating your value proposition to your potential clients helps motivate them to do business with you.

So what is a value proposition really? It’s simply a statement that clearly states why someone should do business with you instead of your competition. What does your company offer that will compel someone to do business with you over everyone else.

It’s worth taking the time to determine what makes you different from your competition and then finding a way to clearly articulate that to your visitors.

We'll talk about another mistake that can be potentially hazardous to your company on Thursday so stay tuned.

Topics: Inbound Marketing