Hire or Outsource? 7 Benefits of a Digital Agency

Scott Lambert

digital-marketing-agency.jpgAre you thinking about hiring marketing staff for your business? As your company looks to cultivate new prospects, it's natural to consider adding inbound marketing specialists to your team.

Hiring new team members to execute complicated marketing projects isn't always a slam dunk. In fact, it can often create more problems than it solves. Tapping a digital agency with a clear track record of success is often a smarter, less costly choice.

Before you launch into a long, drawn-out drive to hire marketing staff for your business, consider these seven benefits of outsourcing to a digital agency instead:

1. Digital Agencies Are Marketing Analysis Experts

Before you revamp your digital marketing strategy, you need to conduct a thorough marketing analysis to determine where you stand relative to your competitors.

This is easier said than done. The contours and outcomes of your marketing analysis depend heavily on factors unique to your company, including your industry niche, previous marketing efforts, internal competencies and budget.

By working closely with an experienced digital agency throughout your marketing analysis, you'll emerge on the other side in a much stronger position. You'll also have help interpreting and acting on the results of your marketing analysis.

By contrast, newly-hired inbound marketing staffers are likely to struggle to align your marketing analysis with the company's needs - especially if you throw them into the fire and assign them to complete a marketing analysis within weeks of coming onboard.

2. Digital Agencies Have Been to More Than One Rodeo

There's nothing wrong with looking to an outsider for a fresh perspective from time to time. On the other hand, marketing is a high-stakes, often zero-sum game that doesn't always treat novices well. If you don't have a seasoned expert or team of experts on your side, you're likely to lose ground to competitors that do.

To get the same results from external hires, you need to be prepared to spend a lot of time searching for experts and shelling out a lot of money to get them in your corner.

3. Digital Marketers Have Just as Much at Stake as You Do

Just as your company is only as good as your customer satisfaction rating, digital marketing agencies are only as good as their last project. You might be surprised to find that your digital partners are as excited about your inbound marketing strategy as you are.

4. Digital Agencies Centralize Multiple Inbound Functions in One Place

There are a couple of alternatives to outsourcing your entire inbound operation to one agency. One involves hiring marketing staff in piecemeal fashion, accumulating people only when you need them but using an agency for certain aspects of your marketing plan. Another involves tapping multiple boutique agencies to handle discrete marketing activities, which can be cumbersome to manage.

Truly comprehensive digital agencies are jacks of all digital marketing trades. Whether you need an SEO or PPC campaign launched posthaste or require a thoughtful website redesign that aligns with the new mobile reality, a full-service digital agency can help. You don't have to worry about shopping around for the right people for the job.

5. Marketing Agencies Offer Economies of Scale

It seems counterintuitive at first, but it's actually more cost-effective on a per-person, per-hour basis to hire a digital agency for help with your marketing strategy. While individual employees might cost less than an entire outsourced team, achieving the same results with internal workers is far more expensive.

That's because agencies have economies of scale: Since they're specialized entities that focus entirely on digital marketing, they're able to complete initiatives more cheaply and efficiently than unspecialized entities.

6. Digital Agencies Keep Branding Consistent

Using a single digital agency to handle all of your inbound marketing is a great way to ensure consistent branding across all of your public channels. By contrast, a assortment of internal employees or a host of outside contractors may not have the same branding instincts and synergies. If it's even possible at all, you'll have to work much harder to achieve consistent branding with their help.

7. Digital Agencies Teach Their Clients New Tricks

Your company isn't in the digital marketing business. If it were, you probably wouldn't be reading a blog post about why you should outsource your inbound marketing to a digital agency.

That doesn't mean your company wouldn't stand to benefit from learning a thing or two about online marketing. When you hire a digital agency to handle your marketing needs, you benefit from "on-the-project" training.

Contrast that approach with the "on-the-job" training your newly-hired marketing staffers are likely to need, which is training that you and your team might not be equipped to provide. A digital agency gives you a true two-for-one benefit: competent project leadership and invaluable marketing mentorship.

Hire the Right Digital Agency for Your Online Marketing Needs

Outsourcing the bulk of your digital marketing activities to a seasoned agency could well be the right choice for your company. If that's the case, we'd love to explore a closer partnership with your organization. We've helped dozens of companies find their voices in the digital wilderness and are only too happy to do the same for you.

Contact us today to get the conversation started!

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Inbound Marketing

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