Hire Internal Staff or Employ the Expertise of a Digital Agency?

Scott Lambert

According to a 2010 study by Forbes Insight & Gartner, The Future Looks Bright, “Digital channels play an increasing role in customer engagement, offering new ways to connect companies and customers while improving marketing efficiency, yet our survey showed that the importance of digital is not equally grasped by everyone, and even for those who understand its significance, they don’t feel effective at leveraging it.”

A study by Forbes Accenture Marketing, Onward and Up (2010), concluded that “Only 2 in 10 marketers said their companies very effectively use most channels to reach, influence or interact with customers.” So, how best can companies respond to this need without hiring Internet marketing experts that could easily double their payroll expenditures?

Popular Marketing Tactics for 2011

According to eMarketer, the fastest growing segments in digital marketing are e-mail marketing, social media, and search marketing (SEO/PCC), but the greatest challenge with implementing these tactics is a lack of time and resources.

To overcome this challenge, 40% of marketers are adding or expanding digital marketing agency support (according to the CMO Council’s 2010 Outlook).

And According to Forrester’s Research Inc.’s US Interactive Marketing Forecast, 2009 to 2014, only 10% of marketers are able to manage their Internet marketing efforts in-house with the same level of sophistication and effectiveness as those out-sourcing the expertise and tools of a specialist and/or full-service interactive agency. Social Media Mistakes

Digital Agencies are the Way to Go

It’s not surprising that agencies are the popular choice. It is much easier than paying top-dollar to hire an expert in each Internet marketing field (SEO, PPC, social media, copywriting, coding, design, etc.).

Agencies instantly bring their expertise, sophisticated tools and platforms to the table. Agencies can be judged by performance and much more easily replaced by another agency if they don’t bring in results.

If you want to see how easy it is to work with an Interactive Agency that will solve all of your digital marketing needs, contact us today. Xcellimark will provide the resources, content, and talent to build your brand online and generate leads for you business.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Inbound Marketing

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