How to Grow Your Business During a Tough Economy

Posted by Scott Lambert

With very few exceptions, most businesses and entire industries are suffering from the impact of COVID-19. As the threat of an economic recession looms, businesses[...]

Read More

Topics: Inbound Marketing, HubSpot

Here are the 7 Top Questions about Digital Marketing Right Now

Posted by Scott Lambert

With all that is happening in the world and in business today, understanding “digital” has become one of the most talked-about and sought-after solutions for business[...]

Read More

Topics: Inbound Marketing, Digital Marketing

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert

We recently updated a comprehensive digital marketing strategy guide to help business and marketing professionals learn how to create the best digital marketing[...]

Read More

Topics: Website Development, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Marketing Automation

10 Top Digital Marketing Trends You Should Be Using in 2020

Posted by Scott Lambert

Some might describe digital marketing as a science. In many ways, it’s an artistic work in progress. Far from being a static element of online life, digital marketing[...]

Read More

Topics: Inbound Marketing, Digital Marketing

Six Inbound Digital Marketing Tips for Retail Banks

Posted by Luigi Wewege

We occasionally highlight content from our clients on the Xcellimark blog and in our newsletter. This article is from our client Caye International Bank, located on[...]

Read More

Topics: Inbound Marketing

What are Buyer Personas and Why Do They Matter?

Posted by Scott Lambert

As a professional, you understand that marketing is key to the success of your business, but digital marketing differs from traditional marketing. In today’s article,[...]

Read More

Topics: Inbound Marketing

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. 

But do your[...]

Read More

Topics: Content Marketing, Inbound Marketing

Top 4 Reasons Why Content Creation is a Marketer's Biggest Challenge

Posted by Scott Lambert

I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]

Read More

Topics: Content Marketing, Website Development, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert

 

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital[...]

Read More

Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

Read More

Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales