Context Over Keywords: High-Ranking Content Demands More

Posted by Scott Lambert
As marketers, we have heard the adage of content is king so often that we’ve lost count. We all know that content has an important place in any business’s marketing[...]
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Topics: Content Marketing, SEO, Inbound Marketing, Digital Marketing

Forget B2B and B2C — Successful Marketing is H2H

Posted by Scott Lambert

 

If you’ve been part of our community for any length of time, you probably know how important we think it is to build trust.

It’s no secret that people make their[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

HubSpot Marketing Hub [2021 Updates]

Posted by Scott Lambert

 

Inbound is always an exciting time of year for HubSpot customers. Why? Because every year at Inbound, HubSpot announces new updates released in the current year as[...]

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Topics: Inbound Marketing, Marketing Automation, HubSpot

How to Grow Your Business During a Tough Economy

Posted by Scott Lambert

With very few exceptions, most businesses and entire industries are suffering from the impact of COVID-19. As the threat of an economic recession looms, businesses[...]

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Topics: Inbound Marketing, HubSpot

Here are the 7 Top Questions about Digital Marketing Right Now

Posted by Scott Lambert

With all that is happening in the world and in business today, understanding “digital” has become one of the most talked-about and sought-after solutions for business[...]

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Topics: Inbound Marketing, Digital Marketing

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert

We recently updated a comprehensive digital marketing strategy guide to help business and marketing professionals learn how to create the best digital marketing[...]

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Topics: Website Development, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Marketing Automation

10 Top Digital Marketing Trends You Should Be Using in 2020

Posted by Scott Lambert

Some might describe digital marketing as a science. In many ways, it’s an artistic work in progress. Far from being a static element of online life, digital marketing[...]

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Topics: Inbound Marketing, Digital Marketing

Six Inbound Digital Marketing Tips for Retail Banks

Posted by Luigi Wewege

We occasionally highlight content from our clients on the Xcellimark blog and in our newsletter. This article is from our client Caye International Bank, located on[...]

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Topics: Inbound Marketing

What are Buyer Personas and Why Do They Matter?

Posted by Scott Lambert

As a professional, you understand that marketing is key to the success of your business, but digital marketing differs from traditional marketing. In today’s article,[...]

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Topics: Inbound Marketing

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. 

But do your[...]

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Topics: Content Marketing, Inbound Marketing