New Facebook Data Suggests Mobile Apps Are Key

Scott Lambert

The latest release of statistical information from Facebook has shown that a high proportion of its users access it via mobile devices. With advertisements displaying differently on mobile screens, this will leave businesses wondering how best to approach a shifting market as the social media platform itself aims to refocus and improve existing marketing apps.

The sheer size of Facebook has made it the number one platform for social media marketing for some time now, but the assumption has been that users will generally be accessing it from laptop or desktop computers or from tablets.

Shifting Towards Mobile

Now Facebook says that 78% of its users access it via mobiles –101 million people per day in the US alone. This figure may be slightly misleading, as some of these people also access it via computers; however, it still represents a swing with significant implications for advertisers.

What is more, all the evidence is that the shift toward mobile access is a growing one, and it is one that will have further implications as Facebook begins to expand into parts of the world where traditional computer use is less common.

It was often suggested that Facebook itself would run into problems when this shift occurred, and the company has been working hard to rebuild its systems in a more mobile-friendly format. This means that there are now improved options for advertisers; however, it is important to acknowledge that advertising designs will need to change.

The first few words of an ad will become all the more important, and advertisers will need to think carefully about image formats. If an ad links to a business website, that site will itself need to function well on mobile devices.

“We are doing this because we believe brands and businesses should think differently about how people engage with Facebook, especially on mobile,” Facebook said in a statement, stressing that the customers it sees as most worth targeting are those who access the site daily.

Customers such as these are not only more engaged with the online world, making them more likely to buy online, but they also interact more with other users and are more likely to talk about the products and services they have used or cool ads that have grabbed their attention. This requires a new approach to marketing and is something that has implications far beyond Facebook itself.

Xcellimark is well positioned to help businesses explore these ideas and explore their mass market mobile potential. For more information, contact Xcellimark at (888) 318-3950 ext.211.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Social Media

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