[SlideShare] Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Scott Lambert

In B2B and complex B2C types of businesses, generating quality sales leads is a critical part of your Marketing department's efforts. In fact, Xcellimark conducted a survey to businesses asking them to rank their marketing challenges. “Lead generation" ranked as the second greatest marketing challenge falling closely behind "content creation," both of which are inextricably linked.

The traditional model of having the Marketing department “send leads" over the wall to the Sales team is significantly flawed for modern-day buyers and their buying evaluation process.

Since such a large number of marketers struggle with lead generation, I have listed the top 25 reasons why your lead generation efforts are failing. Also in this SlideShare, I have provided you with numerous resources listing tangible and realistic strategies to show how you can improve your lead generation.

[SlideShare] Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

 

 
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Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Digital Marketing

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