Top 4 Reasons Why Content Creation is a Marketer's Biggest Challenge

Posted by Scott Lambert on Jul 27, 2018 10:21:01 AM

I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]

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Topics: Content Marketing, Website Development, Inbound Marketing, Conversion Optimization, Social Media, Digital Marketing

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert on Feb 28, 2018 2:26:30 PM

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]

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Topics: Digital Marketing, Inbound Marketing, SEO, Content Marketing, Online Marketing Metrics, Social Media, Website Development

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert on Jul 26, 2017 5:25:00 PM

I recently wrote a comprehensive article to help business and marketing professionals learn how to create the best digital marketing strategy to increase their ROI. 

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Topics: Digital Marketing, Inbound Marketing, Conversion Optimization, Online Marketing Metrics, Marketing Automation, SEO, Social Media, Website Development

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert on May 24, 2017 7:29:21 PM

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

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Topics: Digital Marketing, Inbound Marketing, Content Marketing, Inbound Sales, SEO, Social Media, Online Marketing Metrics, Conversion Optimization

Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Posted by Alexi Leimbach on Feb 2, 2017 1:40:00 PM

 

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger

Science and technology…Isn’t that[...]

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Topics: Inbound Marketing, Digital Marketing

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Leimbach on Jan 26, 2017 2:30:00 PM

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

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Topics: Inbound Marketing, Content Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Leimbach on Jan 16, 2017 9:30:00 PM

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

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Topics: Content Marketing, Digital Marketing, Inbound Marketing

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert on Jan 10, 2017 7:00:00 PM

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

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Topics: Digital Marketing, Inbound Marketing, Inbound Sales

The 7 Best Ways to Connect with Your Top Sales Leads

Posted by Alexi Leimbach on Oct 12, 2016 8:45:56 AM

Lately I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue and cohesiveness.

Last week, I wrote[...]

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Topics: Inbound Sales, Inbound Marketing, Social Media, Digital Marketing

[SlideShare] Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert on Sep 7, 2016 12:30:29 PM

In B2B and complex B2C types of businesses, generating quality sales leads is a critical part of your Marketing department's efforts. In fact, Xcellimark conducted a[...]

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Topics: Digital Marketing

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