12 Critical Elements Included in the Best Digital Marketing Training Courses

Posted by Scott Lambert on May 29, 2019 6:33:33 PM

Digital marketing is the most critical expertise companies need today to grow their business and achieve their goals. Because of that, comprehensive digital knowledge[...]

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Topics: Digital Marketing, Digital Marketing Courses

7 Reasons Why Digital Marketing Fails

Posted by Scott Lambert on May 21, 2019 3:57:22 PM

Many business executives realize that in today’s environment, they must have an effective digital marketing plan to achieve their business goals. However, many of[...]

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Topics: Digital Marketing, Digital Marketing Courses, Social Selling, Sales Training

21 Ways Certified Digital Marketers Can Increase ROI

Posted by Scott Lambert on May 9, 2019 6:14:32 PM

 

The investment in training your marketing personnel to become Certified Digital Marketers really pays off. It creates ROI in a number of key areas in any company[...]

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Topics: Digital Marketing, Digital Marketing Courses

How Certified Digital Marketers Generate Higher Customer Growth

Posted by Scott Lambert on May 7, 2019 1:15:07 PM

Wondering about the value of having a Certified Digital Marketer on your payroll? According to McKinley Marketing Partners, Digital Marketing is the most sought-after[...]

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Topics: Digital Marketing, Digital Marketing Courses

20 Reasons Executives Must Invest in the Best Digital Marketing Training Now

Posted by Scott Lambert on May 2, 2019 3:31:52 PM

Click here to download the podcast of this episode

As an executive, most of your day-to-day tasks are spent planning for growth and development of your company. In[...]

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Topics: Digital Marketing, Digital Marketing Courses

What Is Digital Marketing - And Why Should I Care?

Posted by Scott Lambert on Apr 30, 2019 4:05:57 PM

What is Digital Marketing?

Digital marketing is an essential form of educating the world about your products or services. It’s also one of the most misunderstood[...]

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Topics: Digital Marketing, Digital Marketing Courses

Top 4 Reasons Why Content Creation is a Marketer's Biggest Challenge

Posted by Scott Lambert on Jul 27, 2018 10:21:01 AM

I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]

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Topics: Content Marketing, Website Development, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert on Feb 28, 2018 2:26:30 PM

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]

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Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert on Jul 26, 2017 5:25:00 PM

I recently wrote a comprehensive article to help business and marketing professionals learn how to create the best digital marketing strategy to increase their ROI. 

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Topics: Website Development, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Marketing Automation

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert on May 24, 2017 7:29:21 PM

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

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Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales

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