I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]
Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]
I recently wrote a comprehensive article to help business and marketing professionals learn how to create the best digital marketing strategy to increase their ROI.
Taking it Back to Where it all Began: 1983
I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]
“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger
Science and technology…Isn’t that[...]
Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.
Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.
Everyone talks about content. Everyone loves[...]
Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]
Lately I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue and cohesiveness.
Last week, I wrote[...]
In B2B and complex B2C types of businesses, generating quality sales leads is a critical part of your Marketing department's efforts. In fact, Xcellimark conducted a[...]
Topics: Digital Marketing