Comic Strips May Go Social With Google

Scott Lambert

Turning a conversation into a comic strip – it is not new, but it could function in a new way. A patent filed by Google this week suggests that the search engine giant has plans to let users generate comic strips from discussions between two or more people and then share them, perhaps by email, messenger, or Google+. Given the size of its existing networks, this could make quite an impact.

The patent, titled Self-creation of comic strips in social networks and other communications, is a fairly expansive document but not a very informative one. Looking at past endeavors such as Bitstrips, however, provides some idea of the potential of the medium. Google may invite users to select from a group of existing comic characters or may add personalized avatars as an option in profiles, increasing the social appeal of its approach. It might also offer the option of letting other people edit and expand upon the comic strips after they have been generated.

As this blog reported yesterday, Google’s top team regrets not getting into social media earlier in the game. Giving it more visual appeal may provide a unique angle that helps Google+ to expand and pick up users who are tired of Facebook. It would also provide interesting options for those working in social media marketing, as conversations with customers could come to seem both more personal and more fun. Google itself has suggested that users might find it easier to follow the flow of a conversation presented in this way; what is more, well-chosen cartoon avatars could help to define a business brand and act – literally – as its friendly face online.

There is always a possibility that this won’t happen, of course – the patent could simply be intended to stop rivals using the idea. Having struggled to compete on patents in the past, Google is now keen to file early on any idea that might have potential and it is picking up some seriously odd things along the way. Last week Google's subsidiary Motorola filed a patent for a throat tattoo that could function as a microphone when a mobile phone was pressed against it, canceling out background noise and making conversations clearer. Those working on the concept have suggested that the tattoo could also measure voltaic activity in the skin, making it a possible lie detector; however, how many people would want to be tattooed in this situation is open to question.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Social Media

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