5 Common Mistakes Businesses Make in Online Marketing - Part 4

Nancy Lambert

In my last blog post, I covered Mistake #3 - Failure to Clearly Articulate Why Someone Should Do Business with You Instead of Your Competition. Once you're able to effectively communicate your value proposition, it's time to make a strategic decision on who'll help you with your online marketing: the company that charges less or the company that provides the best ROI

Mistake #4 –Choosing the Cheapest Route Instead of Determining the Best Value

There are a lot of companies these days that build websites and claim to do Internet Marketing. Believe me, we get the spam emails from companies every day through our website contact us form touting how they can help us rank high in the search engines or build us a better website. Really?

These companies simply send out spam “bots” to electronically fill up people’s inboxes and web forms. It’s just like getting all the annoying spam telephone calls during dinner. They obviously don’t even realize or care whose inbox they are filling up.

I guess they must get responses from businesses or they wouldn’t bother sending the spam. But is that really the type of company you want to entrust your business to? Do you make other major purchasing decisions by who has spammed you lately or who is the cheapest in town?

The marketing of your business is an important strategic decision that you need to think through carefully. As we’ve mentioned in other blog posts, your online image makes up ¾ of a potential client’s decision making process on whether they will do business with you or not.

Make sure you know who you are entrusting your online marketing to and make sure you are getting the most bang for your buck. Just because a company is cheap doesn’t mean they are the best value. Strive for the best value and ROI, not the cheapest. You’ll be glad you did.

Re-visit the blog next Tuesday to learn more about ongoing testing and optimization in the final part of this series.

Nancy Lambert

Written by Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HUG members improve their marketing and increase their sales.

Topics: Inbound Marketing

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