I love it when I see my favorite brands using social media. I recently discovered that famous American leather goods company Coach has a Flickr account . Flickr is a popular photo hosting and sharing service Coach uses to feature celebrities and fashion bloggers wearing their popular line of handbags, shoes, clothing and accessories.
As a social media tool Flickr offers a couple of perks over traditional photo suites:
- Attracting New Customers - Coach Enthusiasts already know to go to www.coach.com , but one of the main advantages of social media is to get your brand in front of new customers. Flickr currently has a ton of users and with new people signing up every day there are many opportunities for potential customers to come across photos of Coach items, sparking an interest in the brand.
- Community Involvement - Flickr makes it easy to engage people online. It provides users with interactive features such as commenting and tagging pictures, socially bookmarking photos, sharing pictures via email, photo blogging and more, so people can focus on starting a conversation or keeping one going.
Coach made a good social media marketing move. Fashionistas love nothing more than seeing what a celebrity is wearing so they can buy it for themselves. And since Coach is one of the more affordable luxury brands, putting pretty little ideas in the heads of new and current customers on what they can buy and how to pull the look together can help boost sales online and in their retail stores.