What Does Social Media Mean for my Business' Bottom Line?

Scott Lambert

Xcellimark started 9 years ago as a web design company. Six months later Xcellimark started to market and promote websites in order to ensure that a company’s website investment was bringing in a positive return. That service was coined, “Search Engine Optimization” (SEO). During this time, people asked, “What’s a search engine?”

Fast forward 8 years and everybody knows what a search engine is, but there is now a new online medium in town. It’s called “Social Media.” Businesses are asking the same questions they asked 9 years ago about the need for a website and SEO. Today’s question is, “How can social media help my company make more money?”

Watch this video to see how Fortune 500 companies have increased profits with social media. Contact Xcellimark to see how your company can use social media to increase your bottom line.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Social Media

Reply or Leave Comments: