See How One Business Increased Sales by 105%

Scott Lambert

For years, was marketed online through traditional SEO (Search Engine Optimization) tactics, such as link-building and directory submissions.’s goal is to generate qualified leads to accredited online colleges for new student enrollment.

Prior to implementing the content marketing campaign sold about 550-950 leads per month. However, when Xcellimark started the content marketing campaign for, they saw sales increase to over 2000 leads per month!

Lead Volume for Accredited Online Colleges

Content Marketing is the strategy of creating unique content, such as blog articles, whitepapers, video testimonials, and press releases, and publishing that content throughout the Internet to social media platforms (Facebook, Twitter, etc.), social bookmarking sites, and other industry websites/blogs. This increases the business’ online exposure and social media word-of-month, and plays a bigger and bigger role in driving traffic to one’s website via Search Marketing (SEO).

Content Marketing is one of the most influential strategies you can use today to boost leads and sales. You can find out more about how this powerful Internet marketing strategy can help you increase your sales by registering and attending the Orlando Business Journal’s complimentary Online CEO Summit Webinar on September 28, 2011.

Xcellimark has partnered with the Orlando Business Journal to host this informative virtual webinar, which allows you to attend from the comfort of your own office. Or contact us directly to start generating new customer growth for your business today.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Case Studies

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