Have You Identified the Problem That's Keeping Your Business from Growing?

Scott Lambert

Many people claim to know what is holding their company back. They believe that if they can only do this “one thing” then all of their problems or challenges will be solved. This near-sightedness often causes decision makers to misdiagnose the problem and spend their efforts and resources trying to put a band-aid on the situation, without ever addressing the root of the issue entirely.

That is why it’s important for business owners and marketing directors to fully understand their online marketing goals and challenges before embarking on a new online marketing initiative. But sadly, most decision makers tend to decide on the solution before conducting a thorough discovery process with a trusted expert or consultant.

Superficial Solutions Will Get Your Business No WhereWhat is the Goal of Your Website

I receive phone calls from marketing directors that state, “I need a website” or “If I only had more traffic to my website...” These days, a very popular inquiry is, “I want to increase our Facebook followers.”

But the conclusion is not so superficial. It’s important to understand why you think you need these solutions and to what end you are pursuing these strategies.

Nine times out of 10, it always comes down to the need for generating more revenue and/or profit. And once the need for new customer growth or higher quality leads at a lower cost is identified, we can drill down to understanding the full implications of your current challenges and even uncover previously unrecognized problems and anticipated solutions.

Why Bother?

Why bother getting more website traffic if your website does not clearly articulate your value proposition or effectively compels site visitors to take your desired action (i.e. – request more info, buy your product, etc.). And why bother getting Facebook followers if your followers are not qualified, prospective customers?

Before you spend another dollar of your advertising budget, take the time to look below the surface. A step back may allow you to see the forest among the trees. Only then will you be able to accurately assess the dissatisfaction with your current situation and effectively measure the success or impact of your next online marketing project.

When you’re ready to grow your business with a customized Internet marketing program, contact Xcellimark for more information.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Inbound Marketing

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