In Part 1 of this blog post, I talked about some of the main reasons a company should blog. The second part of this article will discuss additional ways to create a successful blog for your company.
Build a Community and Become a Reliable Resource for Others with your Blog
One of the goals of a blog is to build a community of readers who will be interested enough in what you’re blogging about to come back and visit frequently. As they share your site with others, and others share your site with others, pretty soon your community has grown in number without your having to do a whole lot – except keep blogging. This is one of the greatest benefits of having a company blog.
Another benefit for you and your readers is to be the place people want to come back to for more good information. Most anyone in the world of blogging will tell you that one of the best things you can do for yourself as a blogger is to become a resource for others. This means not making your blog entirely about you and your company, but instead including links to other information of relevance, mentioning others in your blog posts and directing your readers to all types of helpful information through your blog.
It’s really important to be honest and sincere in your blogging efforts to gain credibility. If your only goal is to promote yourself, others will see through this and move on to more helpful blogs.
It’s a Brave New World of Media in the 21st Century
We’ve entered a new and different world of media and marketing techniques in recent years. Our world has changed from the time when all of the experts were completely unapproachable via radio, TV and print media. Now we can all have a voice!
It’s an interactive world out there, and if we take the time to listen to others and share our ideas with each other, there is much we can learn and many ways we can benefit each other. Blogging is a simple way to do just that.
Now that’s not so scary after all, is it?