Setting Goals for Your Company Blog - Part 2
In Part 1 of this blog post, I talked about why setting specific goals is important to the success of your blog. The second part of this article will help you determine what those goals are.
A Brainstorming Session Is a Great Place to Begin
Gather everyone together who will be involved in the blogging process and throw your ideas around to see what emerges.
Ask relevant questions to help determine your goals and establish your reasons for wanting to begin a blog.
- Do you want your blog to attract visitors who might become future clients to your site? Who are they?
- Are you trying to connect to other businesses in your industry? Who are they?
- Is it important that your blog increase your presence on the Web in your industry? Why?
- How often can you post a blog article and can you be consistent? This is an important goal. Start with at least one blog post each week and then re-establish this goal as you can increase the number consistently.
- Who is the best person (or the best people) to represent your company in your blog? Start with one or two and then try to include others in writing, which can also increase your weekly number of blog posts.
- How will you track your success? Setting a goal is one thing, knowing when you reach it is just as important.
Watch The Future of Your Blog Come to Life
As your group brainstorms, you will begin to see the future of your blog materialize and you will have a definite starting point – very important! As the weeks roll by and your blog becomes more and more a part of your company’s presence on the Internet, hopefully your ideas will continue to emerge. Keep setting new goals as you grow your blog.
If you can gain interaction with others in your industry, your blog will not only be helpful to your business, you will be helpful to others as well – this is called community and it is one of the most rewarding elements of blogging.