So you’ve decided you want to create a company blog. Fantastic! The next step is to figure out exactly how to get your blog going to make it worthwhile and valuable for your company.
Initially, it is important to evaluate what blogging can do for your business and determine how you want to approach the whole idea of your blog.
Specific Goals Are Important for Successful Blog
Sometimes I think we have goals (or ideas) in our minds when we start a new project or task, but, for me, unless I make a tangible plan, I don’t always realize whether I am accomplishing enough. Fleshing out our ideas can turn into quality goals and help guide our way into any new adventure.
The more I’ve learned about blogging and the more I read what others have to say about blogging, the more I realize you need to have very specific goals for your blogs if you want them to be successful. Without understanding what you want to accomplish, it will be very hard to determine what to write about in a blog.
Visit us again on Thursday to learn more about setting goals for your company blog in Part 2 .