As marketers, we have heard the adage of content is king so often that we’ve lost count. We all know that content has an important place in any business’s marketing[...]
2020 has been a year of change and adaptations.
- Customers are now more skeptical than ever due to a rise in scam calls, webpages, social media, and even job scams.
- [...]
Topics: Content Marketing, Digital Marketing, Selling Your Business
HubSpot Co-founders Brian Halligan and Dharmesh Shah created the concept and methodology of Inbound Marketing, which has become the leading approach to successful[...]
Topics: Content Marketing, HubSpot
Pretty much everyone is spending more time online these days – including your buyers. They use the internet to educate themselves on how to overcome their challenges[...]
Topics: Content Marketing
If your company has been around for any length of time, then you are most likely on your second, third, or even fourth version of your website. So, you may feel that[...]
Topics: Content Marketing, Website Development, How to Improve Your Website, Marketing Automation
Legend-wait for it-DARY!
You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome.
But do your[...]
Topics: Content Marketing, Inbound Marketing
I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]
Topics: Content Marketing, Website Development, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing
Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital[...]
Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics
Taking it Back to Where it all Began: 1983
I have been in marketing and sales for the technology industry since 1983. I understand that 34 years date me a bit, but I[...]
Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales
So, what’s more exciting to you:
- Watching the Super Bowl or,
- Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?
Personally, I[...]
Topics: PPC, Content Marketing, Social Media