Pretty much everyone is spending more time online these days – including your buyers. They use the internet to educate themselves on how to overcome their challenges[...]
If your company has been around for any length of time, then you are most likely on your second, third, or even fourth version of your website. So, you may feel that[...]
Legend-wait for it-DARY!
You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome.
But do your[...]
I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]
Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital[...]
Taking it Back to Where it all Began: 1983
I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]
So, what’s more exciting to you:
- Watching the Super Bowl or,
- Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?
Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.
Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.
Everyone talks about content. Everyone loves[...]
Recently I was discussing different theories as to why the engineering and construction industries are lagging in the world of digital marketing with our CEO, Scott[...]