Digital Marketing & Sales Strategies | Xcellimark Blog

Context Over Keywords: High-Ranking Content Demands More

Posted by Scott Lambert

As marketers, we have heard the adage of content is king so often that we’ve lost count. We all know that content has an important place in any business’s marketing[...]

Topics: Content Marketing, SEO, Inbound Marketing, Digital Marketing

Do Your Customers Trust You? Here's What You're Missing If They Don't

Posted by Scott Lambert

2020 has been a year of change and adaptations.

Customers are now more skeptical than ever due to a rise in scam calls, webpages, social media, and even job scams.
[...]

Topics: Content Marketing, Digital Marketing, Selling Your Business

This is Why HubSpot is the Best Content Marketing Platform

Posted by Scott Lambert

HubSpot Co-founders Brian Halligan and Dharmesh Shah created the concept and methodology of Inbound Marketing, which has become the leading approach to successful[...]

Topics: Content Marketing, HubSpot

How to Improve Your Content Marketing Strategy

Posted by Scott Lambert

Pretty much everyone is spending more time online these days – including your buyers. They use the internet to educate themselves on how to overcome their challenges[...]

Topics: Content Marketing

The Best Website Content Management Systems (CMS) Have These Capabilities

Posted by Scott Lambert

Content Management Systems (CMS) Should Have These Capabilities | Xcellimark Blog

If your company has been around for any length of time, then you are most likely on your second, third, or even fourth version of your website. So, you may feel that[...]

Topics: Content Marketing, Website Development, How to Improve Your Website, Marketing Automation

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome.

But do your[...]

Topics: Content Marketing, Inbound Marketing

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital[...]

Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics