This is Why HubSpot is the Best Content Marketing Platform

Posted by Scott Lambert

 

HubSpot Co-founders Brian Halligan and Dharmesh Shah created the concept and methodology of Inbound Marketing, which has become the leading approach to successful[...]

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Topics: Content Marketing, HubSpot

How to Improve Your Content Marketing Strategy

Posted by Scott Lambert

Pretty much everyone is spending more time online these days – including your buyers.  They use the internet to educate themselves on how to overcome their challenges[...]

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Topics: Content Marketing

The Best Website Content Management Systems (CMS) Have These Capabilities

Posted by Scott Lambert

If your company has been around for any length of time, then you are most likely on your second, third, or even fourth version of your website. So, you may feel that[...]

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Topics: Content Marketing, Website Development, How to Improve Your Website, Marketing Automation

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. 

But do your[...]

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Topics: Content Marketing, Inbound Marketing

Top 4 Reasons Why Content Creation is a Marketer's Biggest Challenge

Posted by Scott Lambert

I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]

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Topics: Content Marketing, Website Development, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert

 

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital[...]

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Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

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Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

Posted by Nancy Lambert

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Leimbach

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Leimbach

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing