Producing and developing a blog is a great way for companies to not only gain more customers but also to express their brand and personality; however, creating a successful blog can be time consuming, and it takes time and patience to increase the number of views.
There are different ways to help draw more eyes to your content and by using some of steps outlined below, businesses wanting to build a better blog presence can gain traction with their target market.
1. Write for people first, then optimize your content. When writing any online content, it is important to make sure that you use a balanced approach between being appealing to the reader and properly optimizing content for the search engines.
Search engines are constantly changing their algorithms, thus SEO should be an evolving process utilizing the most up-to-date information; however, the basics of optimizing blog posts for search engine revolves around developing keywords, Meta descriptions, and alt text for all images.
2. Posting to social media is another way to get eyes on your blog posts. There are different dos and don’ts when it comes to posting on social media; however, at the very minimum, blog posts should be shared on networks such as Facebook, Twitter, LinkedIn and Google+. The great thing about social media is that if people like your content they will share it on your behalf, boosting the possibility for your blog post to go viral.
3. Another important point about blogging that should not be forgotten is to create exciting titles that engage readers. There is no getting away from the fact that people do still judge a book by its cover, and it is the same with online content. If the blog post title is not catchy or intriguing, people are not likely to read the rest of the post. Start with a working title; after a post is written, refer back to the headline and ensure that the title is still relevant.
[Tweet "A great tip for writing titles is to include a number, such as "Three Ways To Do X""]
Blogging can be a great way to reach new audiences and engage with interesting people across your industry. By properly using SEO, engaging in social media and writing eye-catching titles, your blog posts are more likely to draw in visitors to your website that could possibly turn into leads.