If you’ve been thinking about whether or not to start a blog for your company, there are quite a few things to take into consideration. Two of the most important considerations, in my humble opinion, are these:
Commitment for Consistency
Can you commit the time for at least one blog post per week and work your way up to two or three? Consistency is one of the keys to blogging success, so it’s better not to start a blog unless you can devote the time to keep it going on a consistent basis.
Nothing looks worse than starting to read a blog that seems interesting only to realize it was posted two years ago and the blog hasn’t been updated since then. This is definitely something you want to avoid. So think about your commitment to be consistent with your posts before you launch your blog.
Making Sure the Right Person or Persons are Blogging
Can you or someone in your company be the designated blogger? Choosing who will write is paramount since this person will basically represent your company. One trend many companies employ is having several people within the company write about various aspects of the business.
This is a great plan since it doesn’t over tax one person. If you have 4 people who can write and have something interesting to say, you can cover your blog for a month and each person is responsible for writing only one post per week. Additionally, there should be a plan in place for someone to be in charge of making sure the blog is updated consistently, especially if multiple writers are involved.
Take a Long-Term Approach
Blogging is a fantastic opportunity for you to promote your company, products or services, but taking a long-term approach is the smartest plan. Just as it is with most business strategies, making sure you have the manpower and the time to make a strong commitment is the best plan for success.