Content Marketing? Key to Internet Marketing Success

Scott Lambert

There are so many aspects to Internet marketing, it’s tough to decide what you should do to really make a difference in your business. Should you redesign your website, implement more SEO, social media or email marketing? What kind of company should you hire to pull off what you think is the right direction? One that does websites? Maybe a social media company. Or an email marketing company.

Which Specialty is the Right Choice?

Individual Internet marketing silos, including website development, SEO, social media, and email marketing, no longer work as independent units. This is an outdated model from companies that only work within individual product segments and it no longer reflects the reality of successful Internet marketing. Instead, these marketing silos have been merged together through a common element – content marketing.

content marketing as a hub

Content Marketing is the Nucleus to Internet Marketing

The blood that runs through the veins of Internet marketing is content marketing. You can no longer implement an effective SEO campaign by simply optimizing your website. You must have a content-focused social media marketing campaign that, at a minimum, includes a blog. And your optimized blog posts need to be bookmarked on authoritative social bookmarking websites and portals.

In addition, a key SEO strategy includes search engine-optimized online press releases. And you should continue to remarket to your clients and potential customers who opt-in to receive newsletters and articles through an ongoing email marketing campaign.

So what components make up content marketing? We’ll cover that in the second half (Part 2) of “Content Marketing – Key To Internet Success”. It gets into the details of what content marketing is and how it works to help your business increase revenue by expanding your online brand’s exposure and credibility.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Content Marketing

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