4 Key Areas to Grow Your Business Internationally

Scott Lambert

Grow Your Business InternationallyWe have had the honor of working with several Internationally-based businesses this past year located in Canada, United Kingdom, Belize, Brazil and Nicaragua. All of them had one goal in common: growing their businesses both within their home country and internationally.

To help them meet their goals, the following 4 key areas, were targeted:

  1. Ensure that you have a detailed understanding of your target market – Whether your customers are consumers or businesses, you need to have a thorough understanding of your target market. What solution and benefits do you specifically offer to meet their key need? What are the specifics of their demographic or industry profile? What are the key challenges they face that you can uniquely help them overcome?
  2. Develop a detailed revenue generation program – You need a custom-tailored plan on how you are going to reach your revenue goal, target market and the Internet marketing solutions that will prove to be key in acquiring your new customers. It will need to be an integrated marketing plan that includes custom web development integrated with a content marketing plan that is marketed through key Internet marketing channels such as search engines and social media.
  3. Optimize your online marketing experience for conversions – You need your website to be designed and developed for converting website visitors to either highly-qualified leads for your sales team or online customer acquisition. There are 6 critical elements that impact your ability for success in online conversions. You need to know them and integrate them successfully or you could not only waste a lot of money but leak revenue.
  4. Know the cultural aspects and nuances of your international target market – Each international market is different even if they have the same needs. They don’t respond to the same messaging, imaging and copy. It goes without saying that language needs to be addressed. This has to be understood not only by your company but also by your Internet marketing team of design, development, content marketers and those responsible for your search engine and social media marketing channels. All Latin American markets are not homogenous. Nicaraguans are different than Mexicans, Belizeans, Costa Ricans and others within the Latin American communities. This is also true for countries within the European and Asian markets.

As we become more globally integrated, it is clear that the Internet is how different markets and people connect globally. People of all international markets use search engines to find the products and services they want. They all use social media to stay connected with friends, business associates and to get referrals for products and services. Using a Digital Agency that develops a revenue generation program for your business through an integrated marketing plan can be your key to success.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Inbound Marketing

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