4 Things Every Local Search Pack Needs

Scott Lambert


Local search has become dominant in all of the major search engines, so becoming part of the "local search pack" is important for any business whose market is local. Many times though businesses do not take their local listing seriously, so it either doesn't show up in the search results at all or it is greatly lacking in information when it does show up.

If you are a locally-based business, now is the time to get serious about "local search."

Below are four key elements to a local search pack you should keep in mind to make sure your local listing includes the following:

  1. Contact information – not just a business name and address but also a telephone number, email address, URL and links to social media profiles. Instructions for finding the business premises and notes on whether there is parking nearby are also helpful.
  2. Pictures and videos – unless someone working at your company has the gift of photography, it is best to get pictures taken professionally. Hiring a professional for a one time photo session does not have to be a big expense and it does a lot to help to build a professional image. If you've got video footage of your business, consider using that as well because embedded video content is now especially useful in boosting search engine rankings.
  3. Basic business info – it's easy to forget but it's highly important to make sure your listing includes pertinent information for customers such as hours of operation and types of payment accepted. Policies on things such as whether children or pets are welcome should also go here.
  4. Include notes on categorization – either choose from the categories that are available through the search engine's local listing application or add notes into your listing that help categorize your business.

For more information on how to improve your local search results more generally, check out our other blog posts on the subject.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Local Search

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