A New Website Developed By Xcellimark Helps Increase Conversion Rates for Gran Pacifica by 438%

Nancy Lambert

Xcellimark recently worked with Gran Pacifica to redesign their website and Internet presence. The purpose of the redesign and development was to help better communicate the advantages of buying oceanfront property in Gran Pacifica’s hometown-style community in Nicaragua, thereby improving lead generation and sales.

Remarkable Increase in Leads and Conversions

The results of the redesign with “conversion optimization” applied have been dramatic. In just two months since the launch of the new website, Gran Pacifica has seen a 438% increase in inquiries. An inquiry includes signing-up for a relaxing Chill Weekend to experience the community, requesting the Nicaraguan Handbook, signing-up for their eNewsletter, inquiring about rental or sales properties, and requesting general information about Gran Pacifica.

Gran Pacifica Home Page Before Redesign

Custom Programming Helps Visitors Search for Properties for Sale or Rent

When developing the new website, it was very important to help guide people to discover the incredible advantages of renting or buying a condo, home, or property in Gran Pacifica. With that in mind, Xcellimark developed a custom-built real estate module and a separate rental module that directs visitors to search for properties for sale or for rent. It includes a completely customized Administrative section that lets Gran Pacifica employees easily add, delete and edit properties on their own without the need for a programmer. In addition, the site was built with a user-friendly CMS (content management system) that allows employees to easily update, edit, add or delete web pages as needed.

Properties for Sale at Gran Pacifica in Nicaragua Rent Properties at Gran Pacifica in Nicaragua

Amenities, Infrastructure and Benefits of Visiting Emphasized

In addition, the amenities and infrastructure of the community were important to highlight in order to help visitors appreciate the extent to which the community was built in a style that recalls the neighborhoods we knew as children, along with new-age technology such as fiber optic cable to every home.

It was important for visitors to grasp the full benefits of the community and to help encourage them to inquire about visiting the community during a Chill Weekend, sign up to rent or buy a condo, home or property, or to simply request a copy of the Nicaraguan Handbook to learn more about the country.

Conversion Optimization Helps Encourage Visitors to a Act

With that in mind, Xcellimark developed the site with “conversion optimization” in mind, guiding visitors to easily learn enough so that they will want to visit the community, search for properties for sale, rent a property or simply inquire for more information.

Conversion optimization is a process used by Xcellimark that is designed to help guide visitors through a site according to the goals of the website and the desired actions of the business. So many times websites are confusing, overly cluttered or they simply leave it up to the visitor to figure out how to navigate around a site to easily find the information needed to take a desired action. But the “path” a visitor takes when browsing through a website should never be left up to chance. Each element on a web page and throughout the site should help guide and answer the questions a visitor may have in order to make a decision to act.

Find out how Xcellimark can help you increase your conversions on your website.

Nancy Lambert

Written by Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HUG members improve their marketing and increase their sales.

Topics: Case Studies

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