Xcellimark Increased Grand Bayman's Website Closure Rate by 83%

Scott Lambert

Most people think a website is just a website and as long as they have one, they feel that they are doing enough to actively engage their audience in online marketing. However, Xcellimark proves time and time again that companies are leaving money on the table by not testing, measuring, and optimizing their online marketing efforts.

The most recent example of this is the website redesign Xcellimark did for Grand Bayman. This premier Ambergris Caye condo community saw an 83% increase in their website’s ability to close prospects visiting the site. Conversions were defined as either of the following:

  • Signing-up for a "Chill Weekend"
  • Signing-up for the newsletter
  • Filling out a "Contact Us" form for more information on purchasing a condo at Grand Baymen

The main goal of GrandBayman.com is to generate leads of qualified prospects that are interested in attending a “Chill Weekend” to test drive island living and get more information on renting or investing in real estate on Ambergris Caye, Belize. Due to seasonal website traffic fluctuations, the newly designed website was able to generate more leads with less traffic than Grand Bayman’s previous website design.

Xcellimark Increased Website Conversion for Grand Baymen

Online Image Determines Your Online Success

How your website is designed and laid out directly impacts your website’s capability to convert visitors into customers or leads. Site visitors make inferences about your product and/or service quality based on your online image. If your online image is cheap, then they infer that the quality of your product is cheap. And if your website is difficult to navigate, then they assume that you’ll be hard to work with.

Clear Copy is Key

It is also important that your website’s copy clearly communicates your company’s value proposition. You need to be able to clearly answer the following 3 questions within the first 7 seconds of someone coming to your:

• Where am I?
• What can I do on your website (i.e. fill out a form, buy a product, etc.)?
• Why should I do it there, as opposed to a competitor’s website (Value Proposition)?

If you don’t answer these questions clearly and quickly, visitors will abandon your website and continue their search for someone else to do business with.

Xcellimark understands these principles of website design and we know that when the right principles are put into place, your website will generate more revenue than ever before. To learn how you can increase your profits with effective website design, contact Xcellimark today.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Case Studies

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