Why All the Questions?

Scott Lambert

I went to the dermatologist yesterday, and because it was my first time at that office, the nurse asked me a ton of questions:

  • Questions about my medical history.
  • Questions about any hereditary diseases that may run in my family.
  • Questions about any pre-existing conditions.
  • Questions about possible allergies.

QuestionsThe questions took some time to answer, but I was relieved that they took the time to ask, because only then could the doctor effectively prescribe the solution that I needed.

The same rings true with Interactive Agencies. Be weary of Internet marketers that don’t ask enough questions. There are too many Internet marketers that make wonderful claims of high page rank and conversion rates, but don’t take the time to ask the right questions. Instead, they hope that their pre-packaged solutions and routine tasks that may have worked for one business will work for yours.

That’s why a partnership with Xcellimark starts with a healthy dose of questions:

  • Questions about your business’ specific goals, regarding your business’ online presence.
  • Questions about your business’ value proposition and what makes your business different.
  • Questions about your business’ competition.
  • Questions about your business’ previous and current marketing efforts.

Contact Xcellimark today to answer these questions, and receive an Internet marketing solution that is tailored to your business’ unique challenges and needs.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Conversion Optimization

Reply or Leave Comments: