Internet Marketing Rated Most Effective for B2B Marketers

Scott Lambert

It’s no longer a surprise that the fastest increasing marketing budgets are those that are focused on Internet marketing strategies, such as e-mail marketing, social media, and search marketing (SEO/PCC).

As more and more people use the Internet to communicate, share ideas, research, and conduct business, it’s obvious that the newer strategies will grow at a faster rate than those that have been used in marketing/advertising for decades.

Marketing Trends Survey 2011

However, the shocker to most people is that now these newer online marketing mediums are being measured and proven to be more successful than the once-thought, “tried-and-true” methods, such as direct mail, trade shows, and print advertising. As the traditional mediums become more and more cost-intensive, online marketing is proving to garner a larger ROI, when results are measured.

Modern Internet Marketing Strategies are Not Just for B2C

To build on this disbelief, the stats below (provided by Marketing Sherpa) rate the effectiveness of various marketing tactics within B2B (business-to-business) markets. It was once speculated that Internet marketing was primarily for consumers.

However, the stats below prove that businesses are more effectively reaching other businesses with interactive marketing techniques (i.e.: website design, SEO, online events, e-mail marketing, etc.), as opposed to archaic models, such as telemarketing and traditional public relations.

Marketing Tactics

If you’re tired of spending more and more on the same marketing strategies that you attempted last year, and you need your marketing to bring in more results, seek out the strategies that are proving to be most effective. And if you want help, contact Xcellimark today.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Inbound Marketing

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