Essential Tools To Boost Blog Retweets

Scott Lambert


For anyone involved in content marketing, it is not only important to write articles that will strike the right note with readers but also crucial to get as many eyes on the content as possible. Bloggers can’t simply sit back and wait for their online content to gain views organically; they need to put all manner of tools in place to help articles go viral. Twitter is a great platform for sharing and just one retweet (RT) can quickly be spread across thousands of feeds; luckily, there are a number of tools to aid the process.

Many of the tools used are WordPress plugins. These are pieces of software directly integrated into a blog that allow a diverse range of functions. They are simple to install and activate and require very little maintenance other than an upgrade now and then. There are also many free plugins, helping content marketers to keep their costs down.

[Tweet "One of the best ways to get retweets is to create content that is easily shared"]

The Click To Tweet plugin takes simple blog sharing one step forward and allows viewers to share pre-defined quotes or ideas from a post. Simple blog post retweets can look a little boring; however, providing people with the option to tweet a quote or idea with minimal effort on their part is ideal. Another great example is Easy Tweet Embed. Whilst this plugin is not quite as attractive, it allows a simple link to be placed within content. All readers have to do is click the button to instantly send out a pre-defined tweet.

For companies wanting to actively engage with their customers and blog viewers, making retweeting part of a shared experience can be a great idea. Flare is a good tool for this; though it does not provide pre-written tweets, it does offer viewers a number of engaging statistics. When Flare buttons appear on a post they show how many shares an article has had. This often encourages readers to act, helping to boost shares and retweets. Digg Digg is a similar option that people might like if they want something simpler. Finally, ClickToTweet.com is a good way to create pre-defined tweets that are not limited to WordPress blogs. These can be used within newsletters, PDFs and all manner of websites.

For content marketing, it is essential to make sharing as easy as possible. By introducing a number of ways for readers to engage with content, retweets are bound to rise.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Content Marketing

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