Facebook for Business: A Natural Fit

Scott Lambert

We all know that social media networks are some of the most popular websites on the Internet. And businesses have not taken long to figure out that this would be a profitable place for them as well. Given this fact, business owners and marketing managers need to know how they can use Facebook to build brand loyalty.

Business People on FacebookUsing Social Media for Business Purposes

Facebook never came out and directly asked businesses to join their website. Rather, they created a network that was designed to help users connect and network in a personal and professional way. Businesses saw this platform as a natural opportunity to come in and market to people in a whole new way.

Facebook is completely open to this as long as businesses follow the terms for Pages outlined. First, a business sets up a custom page for their brand. Then, by word of mouth, internal promotion on Facebook (suggestions, messages, and ads), or outside promotion, the business awaits current and perspective customers to visit and “Like” the page. It is really a type of cooperative marketing that the world has never seen before.

Custom Pages: What They Do for Business

Individuals who are fans of a company will use the Facebook feature to "Like" the page. When they do this, the action appears on the individuals "Wall." Friends of the individual who "Liked" the page will see that activity as well and it might cause them to do the same. Even if it does not, it will at least signal to them that this company is trusted by a friend of theirs.

Facebook is free to use and many companies have seen massive success by using this form of social media. And the reach of your marketing and what you can learn about your customer base on Facebook is almost unlimited.

Facebook should be one of several strategies in your overall Internet marketing plan . If you’re a business owner or marketing manager who wants to speak with someone who knows how to set up a Facebook Page and help you run a social media campaign, contact Xcellimark today.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Social Media

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