How to Grow Your Business with a Digital Marketing Plan

Scott Lambert

digital marketing strategyDigital marketing is basically the education (and subtly the promotion of products and services) through various forms of online digital media. It differs from traditional marketing in that it uses a range of digital content, channels, processes and methodologies that enable an organization to reach it’s intended audience in real time through the methods the audience chooses to interact and engage.

Digital Marketing allows for real time marketing testing, optimization and analysis to know what it working and what is not working in order to accelerate continuous campaign improvement and return on investment (ROI).

Why Digital Marketing is Important?

Since over 90% of your prospects search for information about your products and services BEFORE they decide to contact you, you need to have an effective Digital Marketing Strategy to have any meaningful success at growing your business.

To learn more about how you can influence your customers decisions to do business with you online, head on over to the Examiner to read the full article.


Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Inbound Marketing

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