Adapt or Die: Learn Survival Tactics Needed to Succeed Online

Scott Lambert

How to Survive OnlineIt’s a dog-eat-dog world out there. For your company to stay ahead of the pack make sure your Interactive Agency offers expertise in four (4) key areas. Each area should then be integrated into a custom solution that is focused on achieving your specific goals. I’ve written about these in the past, but here they are again as review.

1. Website Design Optimized for Leads and Sales

You have less than 7 seconds when a person lands on your website to get their attention and to inspire them to read more or to take an action to become a qualified lead or customer. Therefore, it is critical to optimize your website with a design and copy that is specifically designed to convert visitors to leads or customers.

2. Content Marketing To Fuel More Visitors and Links Back to Your Website

Content marketing is key to effective Internet marketing campaigns. Content marketing can take on different forms including website content, landing page content, case studies, blogging, social bookmarking, online press releases, white papers, and email newsletters. How you write your copy and distribute it throughout the web plays an important role in your lead generation and customer acquisition.

3. Search Marketing To Spur More Visitors, and Ultimately Leads and Sales

Ensure that your agency has a deep understanding of search marketing including SEO, PPC and Local Search. Understanding which program, or combination of programs will drive the right traffic to your website is key to quality lead generation. Quality is more important than quantity in many cases.

4. Testing & Analytics To Measure and Improve Performance

Finally, analytics must be an integral part of your marketing infrastructure and measured at key points to deliver insights into the performance of your online marketing success in order to achieve your goal.

Take your place at the head of the pack by inserting these key elements into your Internet marketing plan today.

To discover other effective growth strategies for your business, attend Xcellimark’s presentation on the Key Success Factors of Internet Marketing at the 2012 Business Growth Expo. Sponsored by the Tampa Bay Business Journal, the seminar is at 3:30pm on Thursday May 17 in the West Club at the Raymond James Stadium. Click here to get your expo tickets now!

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Inbound Marketing

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