Over the last month, Scott Lambert, CEO of Xcellimark, published two eye-opening articles about how to beat your competitors online. You may have read the one published on HubSpot's blog called, "Discover Where Your Competitors Are Beating You Online" or the other related one published on Xcellimark's blog called, "The Prelude to Discovering Where Your Competitors Are Beating You."
Either way, there has been an amazing response to the insight and methodology that is behind the competitive analysis conducted by Xcellimark.
Since I am one of the lucky employees who get to conduct and orchestrate the analysis for our customers, I couldn't help but show you some of the shocking statistics that we have uncovered among various industries. These findings have turned the tables for the companies who invested in this competitive analysis.
When it comes to your competitors, ignorance is, in fact, not bliss. In this case, knowledge is power. And this kind of power is the trump card for getting ahead of your competition.