People who read blogs are looking for useful information of one type or another, and blogs are a great way to share all types of information with your audience. But if every single post were the exact same type, your readers would likely get bored.
If your company’s blog has more than one writer, you’re at a great advantage simply because you get posts from a variety of viewpoints on a variety of topics of interest. Blogs with one primary writer can pose a big challenge in what to write about, and even if you do share the joy of blogging with your colleagues, you still have to decide what to write about when it’s your turn.
Naturally, blogs need to offer something of value to any reader who stops by – that is, if you’re interested in their return. So what can you do as a blogger to come up with new and interesting topics? Maybe thinking about what your audience wants from your blog is the place to begin.
Offer information that is interesting and useful on whatever topic you write about, and write in a sincere and honest tone.
Include some blogs that offer valuable instruction on how to do something that has worked well for you. And this is not just for the techies; everyone has an experience in their particular areas of work that might be helpful to others.
Everyone can use some great statistics; so do some research that might save someone else the time of doing it on their own.
Everybody needs to be inspired sometime – what’s wrong with sharing something of interest that might inspire your readers? Inspiration comes in many forms, you know. So give the idea some thought and see if you have anything worthwhile that could inspire your visitors.
Absolutely, your visitors expect some of it, but I’m not sure I would want only this every time I visited a blog. Would you? Mix it up – share your opinion, but offer different types of information and give some credit to those who inspire you and provide you with good food for thought.
What makes you want to return to a blog for more? Share your thoughts with us in the comment section below!