Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]
Digital Marketing
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So, what’s more exciting to you: Watching the Super Bowl or, Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements? Personally, I[...]
Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a[...]
If you haven’t fine-tuned your PPC ad groups, it’s likely that your ad campaign is doing its best impersonation of a leaky faucet even as you’re reading this. Drip…[...]
