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    7 PPC Tips Vital to Your Advertising Campaign | Xcellimark Blog
    Posted by: Scott Lambert - April 8, 2020

    7 PPC Tips Vital to Your Advertising Campaign

      Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]
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    Topics: PPC
    Posted by: Nancy Lambert - February 9, 2017

    Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

    So, what’s more exciting to you: Watching the Super Bowl or, Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements? Personally, I[...]
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    Topics: PPC, Content Marketing, Social Media
    Posted by: Scott Lambert - December 1, 2015

    8 Ways to Lower Your Cost-Per-Conversion Now

    Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a[...]
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    Topics: PPC
    Posted by: Nancy Lambert - July 22, 2010

    Fine-Tuning Ad Groups

    If you haven’t fine-tuned your PPC ad groups, it’s likely that your ad campaign is doing its best impersonation of a leaky faucet even as you’re reading this. Drip…[...]
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    Topics: PPC

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