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7 PPC Tips Vital to Your Advertising Campaign | Xcellimark Blog

7 PPC Tips Vital to Your Advertising Campaign

Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

So, what’s more exciting to you: Watching the Super Bowl or, Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements? Personally, I[...]

8 Ways to Lower Your Cost-Per-Conversion Now

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a[...]

Fine-Tuning Ad Groups

If you haven’t fine-tuned your PPC ad groups, it’s likely that your ad campaign is doing its best impersonation of a leaky faucet even as you’re reading this. Drip…[...]
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