Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

Posted by Nancy Lambert on Feb 9, 2017 9:33:00 AM

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Social Media, Content Marketing

8 Ways to Lower Your Cost-Per-Conversion Now

Posted by Scott Lambert on Dec 1, 2015 6:22:41 PM

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a[...]

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Topics: PPC

7 PPC Tips Vital to Your Advertising Campaign

Posted by Scott Lambert on Nov 3, 2015 10:00:00 AM

Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]

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Topics: PPC

Fine-Tuning Ad Groups

Posted by Nancy Lambert on Jul 21, 2010 8:00:00 PM

If you haven’t fine-tuned your PPC ad groups, it’s likely that your ad campaign is doing its best impersonation of a leaky faucet even as you’re reading this. Drip…[...]

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Topics: PPC

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