7 PPC Tips Vital to Your Advertising Campaign

Posted by Scott Lambert

 

Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]

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Topics: PPC

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

Posted by Nancy Lambert

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

8 Ways to Lower Your Cost-Per-Conversion Now

Posted by Scott Lambert

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a[...]

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Topics: PPC

Fine-Tuning Ad Groups

Posted by Nancy Lambert

If you haven’t fine-tuned your PPC ad groups, it’s likely that your ad campaign is doing its best impersonation of a leaky faucet even as you’re reading this. Drip…[...]

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Topics: PPC

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