Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]
So, what’s more exciting to you:
- Watching the Super Bowl or,
- Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?
Personally, I[...]
Topics: PPC, Content Marketing, Social Media
Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a[...]
Topics: PPC
