Forget B2B and B2C — Successful Marketing is H2H

Posted by Scott Lambert

 

If you’ve been part of our community for any length of time, you probably know how important we think it is to build trust.

It’s no secret that people make their[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

HubSpot Sales Hub [2021 Updates]

Posted by Scott Lambert

 

Most sales team leaders don’t use the tools that you provide to help them do their job. In fact, 76% of sales leaders believe their teams use a small fraction of[...]

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Topics: Inbound Sales, HubSpot, CRM

How to Sell the Way People Buy with Inbound Sales

Posted by Scott Lambert

 

I know I have said this so many times before, but it’s worth repeating again in light of this article - your sales team no longer controls the buying process. Your[...]

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Topics: Inbound Sales

Here Are the Top Trends in Marketing & Sales Right Now

Posted by Scott Lambert

I think we can all agree that 2020 has created many new challenges for businesses throughout the world. With all the changes happening right now, business executives,[...]

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Topics: Digital Marketing, Inbound Sales

This is How to Actually Engage with More Sales Prospects

Posted by Alexi Leimbach

Do you think people make their buying decisions mainly based off logical considerations of product or service features?

If you are shaking your head “yes,” and if I[...]

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Topics: Inbound Sales

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

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Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

7 Big Marketing Mistakes Engineers Make (& Why You Need To Avoid Them)

Posted by Scott Lambert

You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]

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Topics: Inbound Marketing, Inbound Sales

Caution! This Is The Fine Line That Will Make Or Break Your Sales

Posted by Alexi Leimbach

This is where it gets real.

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Topics: Inbound Marketing, Inbound Sales

Warning! This Is How To Stop Being Sleazy To Your Sales Prospects

Posted by Alexi Leimbach

I don't know about you, but a couple of people reading this article might relate to this feeling:

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Topics: Inbound Marketing, Inbound Sales