7 Ways to Re-Engage Contacts through Email Marketing

Posted by Scott Lambert

According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. For many businesses, that rate of decay is simply unacceptable. [...]

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Topics: Email Marketing

The No-Frills Email Marketing Survival Guide

Posted by Scott Lambert

How many promotional emails do you receive each day? Depending on how many lists you're signed up for, you might find a handful in your inbox - or a few dozen. These[...]

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Topics: Email Marketing

A Fool-Proof Formula for Superior Email Marketing

Posted by Scott Lambert

Email marketing is a powerful tool for lead nurturing. It's also a great way to keep current customers in the loop about your business’ latest offerings and create[...]

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Topics: Email Marketing

5 Effective Strategies for the New Email Marketing Reality

Posted by Scott Lambert

 

Email marketing has changed dramatically during the past few years. The new email marketing reality looks nothing like the landscape of a few years ago, and ongoing[...]

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Topics: Email Marketing

How to Romance Prospective Customers Through Email Marketing

Posted by Scott Lambert

As a business owner, email marketing is an important tool in your Inbound Marketing strategy because it helps you build an ongoing (and hopefully lucrative)[...]

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Topics: Email Marketing

4 Ways to Keep Your Customers Looking Forward to Your Emails

Posted by Scott Lambert

In spite of the well-publicized rise of social media marketing, local search campaigns and other new online marketing tools, email marketing remains a powerful arrow[...]

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Topics: Email Marketing

Gmail Image Caching Obscures User Data

Posted by Nancy Lambert

New moves at Gmail could make it faster, more private and more secure for users, but the moves are bad news for marketers. An apparently simple but far-reaching shift in[...]

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Topics: Email Marketing

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