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This is How to Actually Engage with More Sales Prospects

Do you think people make their buying decisions mainly based off logical considerations of product or service features? If you are shaking your head “yes,” and if I[...]

How to Be Successful by Creating The Best Digital Marketing Strategy

Taking it Back to Where it all Began: 1983 I have been in marketing and sales for the technology industry since 1983. I understand that 34 years date me a bit, but I[...]

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]
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7 Big Marketing Mistakes Engineers Make (& Why You Need To Avoid Them)

You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]

Warning! This Is How To Stop Being Sleazy To Your Sales Prospects

I don't know about you, but a couple of people reading this article might relate to this feeling:
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The 7 Best Ways to Connect with Your Top Sales Leads

Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]

Why "Identifying" Your Sales Lead Is A Brilliant Sales Move

I was sitting in a meeting room at HubSpot Headquarters in Boston, alongside my small group of peers. We were the beta group for their Inbound Sales Training and we[...]
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