Recently I had the honor of being interviewed by the inspirational, Anthony Fasano, PE on The Civil Engineering Podcast. The topic was about marketing for civil[...]
Digital Marketing
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Inbound marketing attracts customers by focusing on creating content that your ideal buyer is looking for in order to create engagement and to build relationships.[...]
Recently, my team and I at Xcellimark were doing a competitive analysis for a major firm who wanted to know how their digital marketing strategies were performing[...]
One of the biggest mistakes that somecompanies make is assuming there’s no need for marketing once a solid client base is established. They believe these clients[...]
After years of experience and research, we have found a common thread within all industries and feel the need to address the problem: Lead nurturing post-sales. Lead[...]
Have you heard the latest? It’s not about you anymore. I know that hurts and it may be a little bit shocking, but marketing is no longer about you, your products or[...]
Collectively, law firms are notoriously late implementers of new technology. This has been especially true when it comes to using social media for marketing[...]
In today's business landscape, the consumer has more power than ever. Search engines, social media and other Internet resources have empowered people to educate[...]
About 2 million real estate licensees remain active on average and the number of real estate brokerage firms nationwide is approaching 100,000, according to[...]
The Internet has turned the business world upside down now that more and more people do Internet research prior to making a buying decision. They come prepared with[...]
