In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s[...]
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Blog writing is a key part of any Inbound Marketing strategy. In fact, an interesting statistic from HubSpot’s, The State of Inbound Marketing 2014 report states:[...]
Valentine's Day is arguably the most successful holiday mass marketing exercise in the world. Think about it. It’s actually a whole day purely dedicated to[...]
The word “content” constantly pops up in marketing. We have all heard the popular saying “content is king” because content helps you convert and its conversion you[...]
Attracting and closing your ideal customers is critical for continued business growth, but the process of attracting your customers is not as simple as it first[...]
Many business professionals are not sure how Inbound Marketing differs from traditional marketing and might be reluctant to switch from the old to the new. If it’s[...]
Over the years, we’ve written a lot of blog articles. And although we’ve designed our content to be helpful, we realize it can take some time searching through the[...]
Do you feel like your current marketing efforts are outdated and ineffective? You see the analytics and they aren’t what they used to be. Traffic is down. So are[...]
As I scrambled to get ready to leave town for the holidays, I was desperately looking for a book that my wife wanted to find. As I rumbled through boxes looking for[...]
Wishing you a Happy Hanukkah, the Merriest Christmas and a blest Holiday Season! We hope we can help make 2015 a great year for you.
For over 2 years Xcellimark has managed the Digital Marketing strategy and implementation for Winter Park Oral Surgery, a maxillofacial and oral surgery practice[...]
In last week's article we outlined the inbound marketing components and the inbound marketing stages of attracting, converting, closing and delighting customers. The[...]
In our last article we talk about how Inbound Marketing is a critical element within your broader Digital Marketing Plan.
Digital Marketing Agency Xcellimark recently launched a new realtor marketing system for Simply Florida Real Estate. Simply Florida Real Estate is comprised of a[...]
Growing your business is the key to corporate and career survival, whether you are a business owner or marketing executive. But things have changed rather rapidly[...]
In part one of this article we talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions[...]
Now is the time for all things scary but your Inbound Content Marketing plan shouldn’t be one of them!
Orlando's award-winning digital marketing agency Xcellimark recently worked with PlusOne Solutions® to launch an updated and responsive website optimized for all[...]
In today’s marketing world it's imperative to continually create new content that speaks directly to your target audience.
You might have a killer digital marketing strategy that covers every content channel and speaks directly to each of your buyer personas, but plenty can still go[...]
We don't have to remind you about the importance of strategic planning in the context of your company's long-term vision. That said, it's all too easy to dive[...]
Do you know what your competition is doing online? Do you even know who your online competitors are? While it might sound presumptuous, it's entirely possible that[...]
Digital marketing is basically the education (and subtly the promotion of products and services) through various forms of online digital media. It differs from[...]
Your sales people no longer control the education or sales process for your ideal buyer. In fact, according to Google's Moment of Truth, buyers will consume 11[...]
Would you embark on a long road trip without a map of your route? Just as you need to know where you're going before leaving home, embarking on a quest to improve[...]
As soon as you decide to take a more active approach to website design and development, you'll find yourself ahead of many of your competitors. The most common phone[...]
