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Why Your Company Can’t Afford to Rely Solely on Word of Mouth for Lead Generation

Word of mouth can do wonders for your business. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger social proof[...]
Free Yourself from Isolated Marketing Technologies | Xcellimark Blog

Holy Silos! Free Yourself from Isolated Marketing Technologies

  Until recently, digital marketers have had to cobble together numerous technology “silos,” trying to optimize and integrate the different platforms in order to get[...]

3 Wicked Marketing Mistakes Engineers Need To Avoid

Steve Jobs once said: “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” That’s[...]

Marketing Civil Engineering Firms Today – An Interview On The Civil Engineering Podcast

Recently I had the honor of being interviewed by the inspirational, Anthony Fasano, PE on The Civil Engineering Podcast. The topic was about marketing for civil[...]

5 Winning Habits of Digital Marketers You Want To Copy

Inbound marketing attracts customers by focusing on creating content that your ideal buyer is looking for in order to create engagement and to build relationships.[...]

The Crucial Case For Case Studies

Recently, my team and I at Xcellimark were doing a competitive analysis for a major firm who wanted to know how their digital marketing strategies were performing[...]

My Steady Client Base Means No More Marketing – Right?

One of the biggest mistakes that somecompanies make is assuming there’s no need for marketing once a solid client base is established. They believe these clients[...]

Never Ignore Post-Sales Lead Nurturing. Here’s Why!

After years of experience and research, we have found a common thread within all industries and feel the need to address the problem: Lead nurturing post-sales. Lead[...]

Give Your IT Customers What They Want Through Personalized Marketing

Have you heard the latest? It’s not about you anymore. I know that hurts and it may be a little bit shocking, but marketing is no longer about you, your products or[...]

3 Motivations for Law Firms to Use Social Media to Win Clients

Collectively, law firms are notoriously late implementers of new technology. This has been especially true when it comes to using social media for marketing[...]
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