What Is Digital Marketing - And Why Should I Care?

Posted by Scott Lambert

What is Digital Marketing?

Digital marketing is an essential form of educating the world about your products or services. It’s also one of the most misunderstood[...]

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Topics: Digital Marketing, Digital Marketing Courses

Top 4 Reasons Why Content Creation is a Marketer's Biggest Challenge

Posted by Scott Lambert

I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]

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Topics: Content Marketing, Website Development, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert

 

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital[...]

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Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

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Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales

Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Posted by Alexi Leimbach

 

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger

Science and technology…Isn’t that[...]

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Topics: Inbound Marketing, Digital Marketing

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Leimbach

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Leimbach

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

The 7 Best Ways to Connect with Your Top Sales Leads

Posted by Alexi Leimbach

Lately I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue and cohesiveness.

Last week, I wrote[...]

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Topics: Social Media, Inbound Marketing, Digital Marketing, Inbound Sales

[SlideShare] Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert

In B2B and complex B2C types of businesses, generating quality sales leads is a critical part of your Marketing department's efforts. In fact, Xcellimark conducted a[...]

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Topics: Digital Marketing