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How to Be Successful by Creating The Best Digital Marketing Strategy

Taking it Back to Where it all Began: 1983 I have been in marketing and sales for the technology industry since 1983. I understand that 34 years date me a bit, but I[...]
Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

  “Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger Science and technology… Isn’t that[...]
Feeling Competitive? Here's how to crush your competition with epic blog content...

How to Crush Your Competition with Epic Blog Content

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know. I agree.[...]

The Shockingly Simple Steps to Creating Great Content

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from. Everyone talks about content. Everyone loves[...]

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]
The 7 Best Ways to Connect With Your Top Sales Leads - Via Xcellimark Blog.png

The 7 Best Ways to Connect with Your Top Sales Leads

Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]

[SlideShare] Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

In B2B and complex B2C types of businesses, generating quality sales leads is a critical part of your Marketing department's efforts. In fact, Xcellimark conducted a[...]

Want to Know How To Be The Leader in the Engineering Industry? The Solution is Actually Simple.

Recently I was discussing different theories as to why the engineering and construction industries are lagging in the world of digital marketing with our CEO, Scott[...]

How To Avoid Being a "Social Media Wallflower"

While the RFP model is still a critical source of business for most engineering and construction firms, it's no longer enough to simply sit back and wait for[...]

8 Ways to Optimize Your Website's Navigation

Intuitive, conversion-optimized navigation is the cornerstone of great website design and development. In an increasingly competitive business landscape,[...]
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