In today's fast-paced digital world, it is crucial for businesses to establish a strong online presence. This is where search engine optimization (SEO) comes in, as[...]
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As marketers, we have heard the adage of content is king so often that we’ve lost count. We all know that content has an important place in any business’s marketing[...]
We recently updated a comprehensive digital marketing strategy guide to help business and marketing professionals learn how to create the best digital marketing[...]
Much has changed over the years in how search engines like Google, Yahoo, Bing, and Baidu crawl, index, and rank webpages in their search engine results. Maximizing[...]
Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]
Taking it Back to Where it all Began: 1983 I have been in marketing and sales for the technology industry since 1983. I understand that 34 years date me a bit, but I[...]
Search engine optimization is one of the cornerstones of a comprehensive content marketing plan. High-quality content is also critical.
In spite of ongoing search engine algorithm changes, few marketing experts would argue that the need for a keen understanding of SEO best practices has diminished[...]
Are you wondering how to improve your online marketing plan? Whether you're a newcomer to the world of digital marketing analytics and conversion optimization or a[...]
How much do you know about the difference between SEO and inbound marketing? While much has been written about the distinctions between SEO and inbound marketing[...]
It's easy to use analytic suites to determine the keywords that help your site rank well. Unfortunately, determining which keywords reliably drive traffic to your[...]
You've probably heard that it's important to get your website on the first Google search results page. After all, the vast majority of searchers never click past the[...]
If you’re still holding on to old SEO practices, it may be time to rethink your strategy. Especially in light of the rapidly evolving Search Engine Optimization[...]
Every website wants to make it onto the first page of a Google search - but how do you get there? You probably have a variety of ways to increase traffic and your[...]
Google has announced that starting on April 21, 2015 it is changing its search engine algorithm to evaluate how mobile-friendly your website is (or isn’t). The[...]
When Google Authorship was first unveiled, it was hailed as a breakthrough for content marketers who aimed to establish online thought leadership for their brands -[...]
Now that search engine optimization has evolved into an Internet marketing catch-all, let's think about what it actually entails.
The business of building a website and utilizing search engine optimization (SEO) is a constantly evolving process so there comes a time when you should look back[...]
A study conducted by small-scale Internet research company UserTesting has revealed that, overall, users prefer the new version of Google’s search pages to the old[...]
In response to feedback from marketers, Bing has updated its search terms report to significantly extend the data available for search engine optimization purposes.[...]
Being pushed down in the rankings by Google because of spam can be devastating for an online business. Naturally most people fight hard to recover when this happens[...]
It has been a year in development, but just a couple days ago the world’s biggest search engine announced on its blog that Okay Google is ready to go live. To begin[...]
Catching up with the other major search engines, Bing has now come down hard on keyword stuffing, using fierce language in what may be an attempt to make up for its[...]
Even before Google Glass appeared, numerous companies were looking into the possibilities offered by wearable computing technology, especially for the eyes. Since it[...]
As we recently reported on this blog, changes at Google have been causing problems for long scrolling sites. Other search engines also have difficulty crawling them[...]
With mobile use growing more common, new strategies are being developed by search engine optimization experts to make mobile-friendly sites more attractive to search[...]
