Recent Posts by scottL

scottL

3 Ways Inbound Marketing is the Perfect Valentine

Posted by scottL

Valentine's Day is arguably the most successful holiday mass marketing exercise in the world. Think about it. It’s actually a whole day purely dedicated to[...]

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Topics: Inbound Marketing

Context - Heir to the Content King

Posted by scottL

The word “content” constantly pops up in marketing. We have all heard the popular saying “content is king” because content helps you convert and its conversion you[...]

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Topics: Inbound Marketing

Merry Christmas from Xcellimark

Posted by scottL

Wishing you a Happy Hanukkah, the Merriest Christmas and a blest Holiday Season! We hope we can help make 2015 a great year for you.

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Topics: Company News

Xcellimark Gives an Orlando Oral Surgical Practice A Makeover with a New Digital Marketing Program

Posted by scottL

For over 2 years Xcellimark has managed the Digital Marketing strategy and implementation for Winter Park Oral Surgery, a maxillofacial and oral surgery practice[...]

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Topics: Company News

How Inbound Marketing Impacts Business Growth – Part 2

Posted by scottL

In last week's article we outlined the inbound marketing components and the inbound marketing stages of attracting, converting, closing and delighting customers. The[...]

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Topics: Inbound Marketing

How Google Authorship Changes Might Affect Your Thought Leadership Campaign

Posted by scottL

When Google Authorship was first unveiled, it was hailed as a breakthrough for content marketers who aimed to establish online thought leadership for their brands -[...]

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Topics: SEO

Facebook: The Good, the Bad and the Just Plain Weird

Posted by scottL

Once the novelty of something wears off, it's only a matter of time before it's appropriate to poke fun at it. With Facebook entering its second decade of existence,[...]

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Topics: Social Media

Use this Easy (And Totally Doable!) Search Engine Optimization Guide to Getting Found Online

Posted by scottL

Now that search engine optimization has evolved into an Internet marketing catch-all, let's think about what it actually entails.

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Topics: SEO

How to Get Started (and Succeed) on Instagram

Posted by scottL

In the space of just a few years, social media marketing has become an indispensable tool for business owners and marketers.

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Topics: Social Media

Beyond Twitter: 4 Other Social Media Networks to Master

Posted by scottL

In the world of online content marketing, things move fast. A decade ago, there was no such thing as social media marketing.

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Topics: Social Media