Valentine's Day is arguably the most successful holiday mass marketing exercise in the world. Think about it. It’s actually a whole day purely dedicated to[...]
Recent Posts by scottL
The word “content” constantly pops up in marketing. We have all heard the popular saying “content is king” because content helps you convert and its conversion you[...]
Topics: Inbound Marketing
Wishing you a Happy Hanukkah, the Merriest Christmas and a blest Holiday Season! We hope we can help make 2015 a great year for you.
Topics: Company News
For over 2 years Xcellimark has managed the Digital Marketing strategy and implementation for Winter Park Oral Surgery, a maxillofacial and oral surgery practice[...]
Topics: Company News
In last week's article we outlined the inbound marketing components and the inbound marketing stages of attracting, converting, closing and delighting customers. The[...]
Topics: Inbound Marketing
When Google Authorship was first unveiled, it was hailed as a breakthrough for content marketers who aimed to establish online thought leadership for their brands -[...]
Topics: SEO
Once the novelty of something wears off, it's only a matter of time before it's appropriate to poke fun at it. With Facebook entering its second decade of existence,[...]
Topics: Social Media
Now that search engine optimization has evolved into an Internet marketing catch-all, let's think about what it actually entails.
Topics: SEO
In the space of just a few years, social media marketing has become an indispensable tool for business owners and marketers.
Topics: Social Media
In the world of online content marketing, things move fast. A decade ago, there was no such thing as social media marketing.
Topics: Social Media