Recent Posts by scottL

scottL

3 Ways Inbound Marketing is the Perfect Valentine

Posted by scottL on Feb 11, 2015 9:07:43 AM

Valentine's Day is arguably the most successful holiday mass marketing exercise in the world. Think about it. It’s actually a whole day purely dedicated to[...]

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Topics: Inbound Marketing

Context - Heir to the Content King

Posted by scottL on Jan 29, 2015 9:36:47 AM

The word “content” constantly pops up in marketing. We have all heard the popular saying “content is king” because content helps you convert and its conversion you[...]

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Topics: Inbound Marketing

Merry Christmas from Xcellimark

Posted by scottL on Dec 17, 2014 5:10:42 AM

Wishing you a Happy Hanukkah, the Merriest Christmas and a blest Holiday Season! We hope we can help make 2015 a great year for you.

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Topics: Company News

Xcellimark Gives an Orlando Oral Surgical Practice A Makeover with a New Digital Marketing Program

Posted by scottL on Dec 10, 2014 6:34:27 AM

For over 2 years Xcellimark has managed the Digital Marketing strategy and implementation for Winter Park Oral Surgery, a maxillofacial and oral surgery practice[...]

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Topics: Company News

How Inbound Marketing Impacts Business Growth – Part 2

Posted by scottL on Dec 3, 2014 12:26:40 PM

In last week's article we outlined the inbound marketing components and the inbound marketing stages of attracting, converting, closing and delighting customers. The[...]

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Topics: Inbound Marketing

How Google Authorship Changes Might Affect Your Thought Leadership Campaign

Posted by scottL on Jul 16, 2014 10:45:52 AM

When Google Authorship was first unveiled, it was hailed as a breakthrough for content marketers who aimed to establish online thought leadership for their brands -[...]

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Topics: SEO

Facebook: The Good, the Bad and the Just Plain Weird

Posted by scottL on Jul 9, 2014 9:04:30 AM

Once the novelty of something wears off, it's only a matter of time before it's appropriate to poke fun at it. With Facebook entering its second decade of existence,[...]

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Topics: Social Media

Use this Easy (And Totally Doable!) Search Engine Optimization Guide to Getting Found Online

Posted by scottL on Jun 25, 2014 9:00:58 AM

Now that search engine optimization has evolved into an Internet marketing catch-all, let's think about what it actually entails.

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Topics: SEO

How to Get Started (and Succeed) on Instagram

Posted by scottL on Jun 18, 2014 12:05:58 PM

In the space of just a few years, social media marketing has become an indispensable tool for business owners and marketers.

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Topics: Social Media

Beyond Twitter: 4 Other Social Media Networks to Master

Posted by scottL on Jun 4, 2014 6:21:57 AM

In the world of online content marketing, things move fast. A decade ago, there was no such thing as social media marketing.

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Topics: Social Media

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