Recent Posts by Nancy Lambert

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Nancy Lambert

Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing and Training as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HubSpot User Group members improve their marketing and increase their sales.

Using Twitter To Drive Sales

Posted by Nancy Lambert

There is an extremely fine line when it comes to self-promotion on social networks. Push for sales too much and people are quickly turned off, with negativity spreading[...]

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Topics: Social Media

Simple Facebook Tactics For Marketing Strategies

Posted by Nancy Lambert

Facebook marketing can seem extremely daunting for the unprepared; in fact, any form of social media marketing can put fear into many executives. There are some easy[...]

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Topics: Social Media

New Survey Reveals Twitter Weaknesses And Strengths

Posted by Nancy Lambert

Experiencing a post-IPO slump is hardly unusual for a large internet-focused company. Twitter has been nowhere near as badly hit as Facebook was in 2012; nevertheless,[...]

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Topics: Social Media

Google And Yelp Are Broken, Says Foursquare CEO

Posted by Nancy Lambert

Speaking at the GigaOM Structure Data conference yesterday, Foursquare CEO Dennis Crowley described Google and Yelp as “incredibly broken,” arguing that they are no[...]

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Topics: Local Search

More Comprehensive Bing Search Data Boosts SEO

Posted by Nancy Lambert

In response to feedback from marketers, Bing has updated its search terms report to significantly extend the data available for search engine optimization purposes. The[...]

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Topics: SEO

The Importance of a Website with Visual Appeal

Posted by Nancy Lambert

The Internet is becoming more image oriented, and Internet marketers and web designers need to keep up. This is the stark message coming from the search engines as they[...]

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Topics: Website Development

Google announces AdWords Annotations to be Debuted in Canada, UK and US

Posted by Nancy Lambert

Google has commenced a roll out of annotations to AdWords ads that give details of consumer ratings at the foot of each advertisement. These will initially appear on ads[...]

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Topics: Local Search

Look Inside Says Yahoo

Posted by Nancy Lambert

At one point or another most people have experienced the frustration of visiting a mall where they are sure a particular store can be found but not being able to find it.

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Topics: Local Search

Keeping It Simple: Five Priorities In Web Design

Posted by Nancy Lambert

When it comes to web design there are always new tricks to learn; however, what sometimes gets lost along the way is the importance of simplicity.

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Topics: Website Development

Should Yahoo Be More Like Vogue?

Posted by Nancy Lambert

Sometimes the best ideas in marketing come from bringing disparate ideas together. This is just what Yahoo’s Marissa Mayer has done, announcing in a recent interview[...]

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Topics: Inbound Marketing