Valentine's Day is arguably the most successful holiday mass marketing exercise in the world. Think about it. It’s actually a whole day purely dedicated to[...]
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The word “content” constantly pops up in marketing. We have all heard the popular saying “content is king” because content helps you convert and its conversion you[...]
Wishing you a Happy Hanukkah, the Merriest Christmas and a blest Holiday Season! We hope we can help make 2015 a great year for you.
For over 2 years Xcellimark has managed the Digital Marketing strategy and implementation for Winter Park Oral Surgery, a maxillofacial and oral surgery practice[...]
In last week's article we outlined the inbound marketing components and the inbound marketing stages of attracting, converting, closing and delighting customers. The[...]
When Google Authorship was first unveiled, it was hailed as a breakthrough for content marketers who aimed to establish online thought leadership for their brands -[...]
Once the novelty of something wears off, it's only a matter of time before it's appropriate to poke fun at it. With Facebook entering its second decade of existence,[...]
Now that search engine optimization has evolved into an Internet marketing catch-all, let's think about what it actually entails.
In the space of just a few years, social media marketing has become an indispensable tool for business owners and marketers.
In the world of online content marketing, things move fast. A decade ago, there was no such thing as social media marketing.
There are many different ways to draw attention to your company's Web presence, so it's not helpful to think of online marketing as a zero-sum game.
As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business's content marketing[...]
You may have heard about the importance of your value proposition and its role in communicating the benefit of your company to your ideal customer.
In the content-marketing world, it has long been an article of faith that short, snappy, well-optimized blog posts are preferable to longer blog posts. This is a[...]
Part 2 of our series on Effective Search Engine Optimization focuses on the importance of a Keyphrase Analysis and what needs to be included in it. A Keyphrase[...]
I remember 11 years ago when I was talking to business owners and managers about the importance of search engine optimization, or commonly called SEO, for their[...]
This article was first published in the December 2011/January 2012 issue of Florida Restaurant & Lodging Magazine.
Last month we highlighted how Local Search has become SEO for many businesses and industries where the search engines have deemed specific keyphrases used by the[...]
2010 has been quite the year. While there remain significant challenges fighting out of the economic blow of 2009, there were some wonderful moments of hope and[...]
A lot of websites tend to waste more money than they make. That is because the majority of websites are thought to be nothing more than little electronic brochures[...]
