A new survey into online marketing has shown that around 60% of businesses now have dedicated content marketing budgets; however, a significant number of them are[...]
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Almost any company today that wants to grow their business online, especially in a competitive market, must think and act like a publisher.
It is widely known that content marketing is one of the most effective ways to reach new customers; however, although many people now know how to create good[...]
Sooner or later, it had to happen – guest blogs themselves have become a sign of potential spam. In his video blog this week, Matt Cutts warned bloggers that the[...]
What if the text in images could be read by a search system as easily as text on a web page? This is the thinking behind Bing’s new smart search system. Drawing on[...]
When creating content, it is easy to get focused on educational content that teaches the readers something important.
Digital content marketing forces modern companies to take direct control of their output in order to foster more productive consumer dialogue. A recent case study of[...]
The Internet is no longer a monochrome mass of size-12 Times New Roman font, bright blue links and dense paragraphs of poorly optimized copy. These days, successful[...]
Whether you're a veteran Web marketer or a digital newbie, content marketing is crucial to your Internet marketing strategy. Thanks to changing consumer tastes and[...]
One of the key ways that search engines like Google rank webpages is through the number of quality incoming links directed to the site. Kumail Hemani, writing for[...]
